Where can I find a good graphic designer to design high impact print media for my company? How to choose a print shop to print your brochures, flyers, tri-folds, business cards, manuals, booklets and other print advertising. How it works?

Here are few suggestions for those who plan to print brochure, flyers, door hangers, booklets, tri-folds, catalogs, and other print media:

Planning your print advertising project is important. The goal of you print media is to deliver the important message about your company, your products and services to the readers in order to turn them into your customers.

Before you start calling around to find a graphic designer and print shop, estimate your budget for the project. The price for your print job will consist of graphic design and printing. What kind of print you need? Is it one-color, 2-colors, or 4-colors (full color) printing. As you may know, 4-color printing is the most expensive. What kind of print ad do your need-postcard, tri-fold, brochure, flyer...? The price of your printing job will depend on the size of your ad, quality of paper, quantity of prints. Print shops have standard print sizes for the most popular print ads. If you need custom size - be prepared to pay the premium price.

It is important to plan who you will distribute your ads. Mailing ads in envelope will require additional money for the envelopes and postage.

People receive thousands of promotional ads in the mail every day. How to make sure, that YOUR ad will get the attention? THE RULE OF THUMB: Any printed product must look good. It should be eye catching and tasteful. Strategically designed ad is the first step to ensure that someone will take time to read the content.

Print Shops have certain requirements for colors, images quality, text fonts. Experienced graphic designer knows these rules and can help you avoid costly mistakes. It is best to print your brochure, postcard, flyer or tri-fold using professional 4-color printing (full color printing).

What is 4-color printing (full color printing)? Four color process is a system where a color image is separated into 4 different color values by the use of filters and screens. The result is a color separation of 4 images that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (Red), yellow and black, reproduces the original color image. The use of color in printing increases readership and information retention.